Lemonade blind tasting

Test shows: It doesn’t always have to be Coca-Cola!

Coca-Cola is the world market leader. Does a blind taste test reflect the position?

(Bild: Adobe Stock (KI), Krone Kreativ)

The clink of ice cubes, the fizz of carbon dioxide, a slice of lemon - happiness on a scorching hot summer's day is not only defined by a glass of Coca-Cola. But does it always have to be the brand dominator from the USA? In a blind taste test (see video above), Krone+ found out that there are other top products on Austria's shelves that can keep up in terms of taste.

Attempts to bring an almost similar drink onto the market are almost as old as Coca-Cola itself. To get at least a small slice of the soft drink business. The pie is huge, with Coca-Cola alone generating a turnover of 45.7 billion US dollars in 2023.

The market leader is also a big player in Austria. The beverage has been available in this country since 1929; most recently, 519 million liters were produced in Austria, the majority in Edelstal in Burgenland. With 800 employees, Coca-Cola is considered an important economic engine.