Close to" project

Shock presentations to deter drunk driving

Fatalities, injuries and endless suffering - the consequences of drink and drug driving are often fatal.

(Bild: thinkstockphotos.de)

How does a drunk driver who is responsible for someone's death feel? The "Close To" project deals with this question and aims to deter learner drivers with stories that get under their skin.

"The police won't catch me for these few kilometers" or "I don't feel drunk anyway" - it's sentences like these that all too often end in tragedy. Accidents involving alcohol or drugs also drive up the number of road deaths in Tyrol time and time again. Unfortunately, however, this only seems to be a deterrent for very few people.