Every 5th person does not give a gift

The Easter bunny is saving money this year

On average, 89 euros are spent on gifts.

Austrians plan to spend 250 million euros on Easter presents this year. Last year, sales were a good ten percent higher. The top sellers are sweets, dyed eggs and toys for children.

For Austrian retailers, Easter is the second most important holiday after Christmas. Austrians want to spend 250 million euros on their loved ones this year. According to the trade association's study, the savings pencil is being used compared to the previous year: "In 2023, Easter sales were still a good ten percent higher. According to our latest consumer barometer, two thirds of people are still having to cut back financially. One in five people don't give anything away at Easter - but of course this is often for religious reasons," reports Rainer Will, head of the retail association. 

On average, people spend 89 euros on presents and 50 euros on a festive meal. Customers in Styria, Carinthia, Tyrol and Vorarlberg are the most generous with an average of 160 euros, while the Viennese have the least money to spare (116 euros).

Rainer Will, head of the trade association: Two thirds of people have to cut back financially.

(Bild: krone.tv)

"In five out of ten Easter nests, the chocolate bunny is a must. Sweets remain the clear number one most popular Easter gift in the country this year. This is followed by dyed eggs with 40 percent and toys with 23 percent," says Will, summarizing the results of the study.

(Bild: stock.adobe.com, Krone KREATIV)

One in two people store for Easter in supermarkets or discount stores. A third store in shopping centers and one in four in high street stores. 21 percent shop online, while markets (18 percent) and special Easter markets (15 percent) are also popular.

The importance Austrians attach to buying fresh food on Good Friday is reflected in the fact that it is the second-biggest day of the year for food retailers in terms of sales. However, non-food retailers also see their tills ringing as people buy decorations and gifts for their loved ones.

"Especially in times like these, it's great to see that Austrians are sticking together. 68% want to consciously shop regionally this year and set an example for sustainable consumption with their spending. It is crucial that the added value remains largely in Austria and thus benefits our producers and retailers. In other words, those who employ over 700,000 people in this country, pay taxes and thus help finance the social and healthcare system. This leads to more confidence in our entire eco-social market economy," believes Will.