Ten million eggs

This is how much we are spending on Easter this year

Sweets are the most popular gift from the Easter bunny

(Bild: Reinhard HOLL)

In addition to its great religious significance, Easter will once again provide an important boost to local trade this year: after all, 81 percent of the presents that will end up in Easter nests next week will be bought in Lower Austrian stores.

Four million sweet Easter bunnies can be found throughout Lower Austria in the coming days - cast in chocolate, of course. By the way, there are also 10 million eggs to be found in this country. In view of these figures, local retailers are looking forward to this year's Easter business a good week before the highest feast of Christianity.

What can be found in the Easter nest
With predicted spending of 48 million euros in Lower Austria alone, the prospects are extremely promising. Around 50 euros per person will be spent over the counter. In addition to sweets - the undisputed number one on the gift list at 71 percent - toys, flowers and plants are also very popular. "It is extremely pleasing that 81 percent of gifts are bought in local shops," says Franz Kirnbauer from the Lower Austrian Chamber of Commerce.

(Bild: stock.adobe, Krone KREATIV)

How Lower Austrians celebrate Easter
Surveys show that Easter is of great importance to 64 percent of Lower Austrians. For example, visits to family members and a shared Easter snack are on the agenda over the holidays. Traditionally, there is also a joint Easter egg hunt followed by egg pecking. The bouquets and palm catkins are particularly popular when decorated with self-painted Easter eggs.

Retailers expect positive results
"Regardless of the tradition, the Easter bunny and his two-legged helpers are sure to find something suitable in local specialist shops," says Kirnbauer, beating the advertising drum. In any case, the result should be positive: "With four million chocolate bunnies, the number has remained constant compared to last year despite the price increase. The number of Easter eggs is also very high at ten million, albeit slightly lower than last year," says Kirnbauer happily.