Affordable at last?

Automatically stored design

(Bild: APA/AFP/Richard A. Brooks)

Nissan is actually an electric car pioneer; the Leaf has been on the market for almost 14 years. The Japanese company has recently lost ground in this segment. But the company is now aiming to catch up quickly - with drastically lower prices, among other things.

Nissan wants to bring the cost of e-cars down to the level of combustion engines by 2030. The next generation of battery-powered vehicles should be 30 percent cheaper than the Japanese company's current models, as the company announced at the presentation of its new business plan "The Arc". This is to be achieved through faster development, new production techniques and battery innovations, among other things.

Nissan CEO Makoto Uchida presents the new business plan.

(Bild: Nissan)

By the end of the 2026 financial year, 16 new electrified models are to be launched worldwide, including the UK-built successor to the Leaf. By 2026, the e-car share of European sales is expected to be 40 percent. The manufacturer plans to launch a total of 30 new models in this period and increase its global sales by one million vehicles.

The third-largest Japanese car manufacturer in terms of sales is aiming for electrified vehicles, including hybrids, to account for 60 percent of global sales by the end of the decade. Nissan is struggling with tough competition, particularly in China. The Group disappointed the markets with its figures at the beginning of February.