Ambitious plans

Scandinavians to revitalize Carinthian tourism

The Wörthersee region is to play a decisive role in the plans.

(Bild: Evelyn Hronek/Hronek Eveline)

Some Carinthian hoteliers are attracting attention with new plans. They want to attract the affluent Scandinavian market to the south of Austria. And Klagenfurt Airport is to play a decisive role in this.

It is not only Carinthia Tourism and Klagenfurt Airport that have been making efforts for some time to open up new markets throughout Europe and thus attract holidaymakers to Lake Wörthersee and Co. Carinthian hotels are also thinking about how they can attract new guests to their accommodation establishments. Several businesses on Lake Wörthersee have now discovered a completely new market for themselves: Scandinavia.