Inspired by Italy

Hoschek’s new collection celebrates femininity

Lena Hoschek was inspired by Italy and the frescoes in the palazzi and created "Fresco", a collection that celebrates feminine curves.(Bild: Lena Hoschek/Aida Dapo)

Inspired by the precious wall paintings in the majestic palazzi of Italy, Lena Hoschek celebrates her new Spring/Summer 24 collection "Fresco" and pays homage to the rich history of art and the incomparable beauty of the Italian landscape.

The Renaissance frescoes that adorn the walls of Italian palazzi served as the source of inspiration for Lena Hoschek's latest creations. With the "Fresco" collection, she brings the unique aesthetics and complexity of these murals to life, while capturing the elegance of Mediterranean villas and the beauty of the Italian countryside.

Inspired by Italy
"Italian frescoes are a testament to the artistic brilliance and cultural significance of Italy and have always inspired the art world with their rich detailing and profound symbolism," explained Hoschek about her new collection. 

Lena Hoschek's "Fresco" collection is not only a tribute to femininity, but also to the art of Italy.(Bild: Lena Hoschek/Aida Dapo)

Hoschek's new creations make you think of the Tuscan countryside.(Bild: Lena Hoschek/Aida Dapo)

Hoschek's dresses make you dream of your next vacation in Italy.(Bild: Lena Hoschek/Aida Dapo)

Floral patterns and natural tones make you dream of the Italian countryside.(Bild: Lena Hoschek/Aida Dapo)

Lena Hoschek knows all too well how to show off feminine curves in the most exciting way.(Bild: Lena Hoschek/Aida Dapo)

The designer's new creations reflect the delicate wall paintings of Italian palazzi.(Bild: Lena Hoschek/Aida Dapo)

Colors reflect the tones of Tuscany
The color palette of "Fresco" reflects the warm, earthy tones of the Tuscan landscape. Radiant gold, deep honey yellow and soft terracotta are reminiscent of sun-drenched fields, while vibrant aqua tones capture the countless shades of blue of the sea.

Romantic floral patterns and intricate embroidery lend the collection a passionate touch and add a touch of luxury to every dress.

The cuts of the dresses are as feminine as they are elegant, with Lena Hoschek remaining true to her classic silhouettes and cleverly adding the Italian attitude to life of "dolce far niente".

Flowing dresses with flared skirts, narrow waists and plunging necklines perfectly accentuate the female figure.

Lena Hoschek focuses on fine fabrics and wonderfully feminine cuts.(Bild: Lena Hoschek/Aida Dapo)

Shades of blue are reminiscent of the vastness of the Italian sea.(Bild: Lena Hoschek/Aida Dapo)

Every piece is an eye-catcher!(Bild: Lena Hoschek/Aida Dapo)

Lush green is reminiscent of the cypress avenues of Tuscany.(Bild: Lena Hoschek/Aida Dapo)

White dresses are a summer classic.(Bild: Lena Hoschek/Aida Dapo)

Airy fabrics ensure that you cut a fine figure even on the hottest summer's day.(Bild: Lena Hoschek/Aida Dapo)

The fabrics used are light and airy - from delicate, lightweight cottons to linen and raffia - and are ideal for a hot summer and a vacation in the land where the lemons bloom.