Billa boss with an announcement

Which foods will become more expensive and cheaper

Rewe boss Marcel Haraszti: "We have 840 products that are priced at discount level. You no longer have to go to the discount store!"

(Bild: Martin Jöchl, Roman Königshofer , Krone KREATIV)

Marcel Haraszti, boss of Rewe (Billa, Bipa, Adeg) explains in a major interview with "Krone" what will become cheaper again, what will become even more expensive and how consumers can still save money. Also: his current interest in the Signa "Kaufhaus Lamarr" project.

"Krone": People are running out of money because of the rising prices. When will food finally become cheaper again?
Haraszti: For us, it's happening all the time: we reduced the prices of 1,100 products last year and increased our discount campaigns to almost 40 percent of the range. We have also continued to negotiate hard with international suppliers in order to cushion the price increase. I can also reveal what will now be even cheaper for us.