Artificial competition
How virtual influencers lure with false allure
Even in the past, many influencers had something artificial about them. In the future, virtual influencers made of bits and bytes could bring even more pretense into the perfect social media world - and users, even with bare facts, for their very real money.
17.4 billion US dollars - according to estimates, this is how much money companies worldwide are investing in marketing with influencers this year alone. This is a tenfold increase on the almost ridiculous 1.7 billion dollars spent in 2016. And according to HypeAuditor, spending on advertising on Instagram and the like is set to increase further in the coming years: by 2025, the market is expected to be worth 22.2 billion dollars. This awakens desires - and not just among human influencers.
Weiterlesen mit Krone+
Kommentare
Da dieser Artikel älter als 18 Monate ist, ist zum jetzigen Zeitpunkt kein Kommentieren mehr möglich.
Wir laden Sie ein, bei einer aktuelleren themenrelevanten Story mitzudiskutieren: Themenübersicht.
Bei Fragen können Sie sich gern an das Community-Team per Mail an forum@krone.at wenden.