Translations

Write Pro: DeepL launches AI language assistant

The new AI writing assistant is primarily aimed at business users and is designed to support teams in companies when writing business content.(Bild: stock.adobe.com/Dennis)

The translation specialist DeepL is expanding its range of services to include a language assistant with artificial intelligence. The company announced this on Thursday in Cologne. 

Unlike conventional generative AI tools or grammar checkers, the new product DeepL Write Pro accompanies the creative writing process with AI-supported real-time optimization suggestions for word choice, wording, style and tone. This allows users to optimize their texts regardless of their language skills and find the right words for every situation and every target audience.

The new product DeepL Write Pro is the company's first product to be based on its own large AI language model (LLM). LLMs are machine learning models that are trained to understand and generate human language. Well-known LLMs include GPT from OpenAI, Gemini from Google and Llama from the Facebook group Meta.

"Secure communication on a global level"
The new AI writing assistant is primarily aimed at business users and is intended to support teams in companies when writing business content. This enables companies to ensure precise and secure communication on a global level - from internal content to external customer communications and contracts, explained DeepL.

The Cologne-based start-up is competing against chatbots and other AI tools from large IT companies such as Microsoft and Google, as well as the world's leading AI start-up OpenAI. In the past, DeepL's translation app has had to hold its own against Google Translate in particular, often achieving better ratings in test reports than the US company's service.

However, the translator from DeepL only supports 30 different languages, while Google Translate can translate texts into 133 languages.