Popular shopping destination

Excalibur City reinvents itself as a family city

Excalibur City becomes Family City.

(Bild: Philipp Enders)

Excalibur City, run by the Seunig family, is reinventing itself: the popular shopping destination on the border of Kleinhaugsdorf wants to transform itself into a family-friendly place of entertainment and is now called Family City.

Around 30 years ago, Ronnie Seunig, a native of Lower Austria, set up the first duty-free store on the border between the Czech Republic and Austria. The rest is history. Excalibur City developed into a shopping empire on the border of Kleinhaugsdorf and was expanded into a large-scale shopping and entertainment complex.

3.5 million euros are being invested in the expansion.

(Bild: zVg)

In order to remain fit for the future, the Seunig family has now decided to reposition itself. As part of the ambitious plans, for which a total of 3.5 million euros will be invested, the new "paradise for families" was presented in a festive setting last Friday.

"Excalibur City will become Family City, which will primarily cater to the needs and desires of families with children. Only our successfully established Excalibur Free & E-Shop will continue to operate under the same name."

Roger Seunig, Geschäftsführer Family City

New opening with numerous celebrities
The official opening was accompanied by an event attended by numerous celebrities. These included Vera Russwurm, bakery owner Kurt Mann, Lydia Kelovitz, Mister Austria Alexander Höfler, fashion designer Thang de Hoo, artist Tim Tom Norden, actor Albert Fortell, former Minister of Justice Wolfgang Brandstätter, manager Sonja Klima and many more. The event not only celebrated the reopening, but also the milestone birthdays of Ronnie Seunig, who turned 60, and his son Roger, who celebrated 40.

Lydia Kelovitz (2nd from left) with Ronnie Seunig and Isabella Platzer (2nd from right) ex-Miss Earth candidate) and presenter and "roving reporter" Vanessa Licht (right).

(Bild: Philipp Enders)

"Everyone who knows us knows that we will be making headlines here and there. The future belongs to Family City," emphasized Ronnie Seunig, who provided a brilliant show act together with his son as the Blues Brothers. Other live acts included the great young talents Chiara Alina, Laura del Fiore and Laurena (Die große Chance on ORF).

Ronnie & Roger Seunig

(Bild: Philipp Enders)

Visitor magnet Merlin's Children's World and Farm
The new Family City Center has over 100 stores and numerous attractions especially for children, including Merlin's Kinderwelt and Merlin's Farm, which offers an entertaining and educational break in nature with alpacas, mini donkeys, pigs, chickens, sheep and goats. Families can take a look behind the scenes at the farm during the new "Erlebnis PUR - Bauer werden" workshops. For longer stays, 28 modern mobile homes are available on the site, which offer comfortable accommodation and are equipped with a kitchen, air conditioning, bathroom with WC and WiFi.

(Bild: Philipp Enders)

The offer is complemented by the Terra Technica Museum, which impresses with its extensive collection of historical game consoles and jukeboxes. Visitors can also see a Batmobile and accessories from various superheroes. The Jukebox Hotel is located just a few meters from the museum. Each of the 36 modern and fully equipped hotel rooms is dedicated to a famous musician or band. With its modern low-energy construction, the Jukebox Hotel sets outstanding standards for the responsible use of resources.

"The entrance area of the shopping center has already been completely redesigned, and campsites and other educational trails on the farm are under construction. A new Lego store was also recently opened and a swimming pond is being planned. A special highlight will be the new Dinopark, which is set to become a major attraction over the next few years."

Roger Seunig über die Zukunftspläne

The new Family City is therefore not only a modern shopping center, but also a comprehensive experience for families. Visitors can look forward to a wide range of restaurants and enjoy numerous free attractions. The plans for the future include further expansions and improvements to further strengthen the location as a top excursion destination, it is reported.