For daily shopping

Penny opens in the former Tlapa department store

(Bild: Penny/Robert Harson)

The Viennese once shopped at the renowned Tlapa fashion store in this historic location. The new Penny has now opened here in Favoritenstraße in Vienna as a regional convenience store with around 1,900 products on over 875 m2 of retail space.

Shirts and pants are now swapped for fresh fruit and vegetables, individual meat requirements and an attractive own-brand and comprehensive brand range. "This location is something very special. For 143 years, Tlapa has been a symbol of consistency and tradition," says Kai Pataky, Managing Director of Penny.

The team at Penny Favoritenstraße is delighted with the newly opened store.

(Bild: Penny/Robert Harson)

"We are now starting a new tradition with Penny and are very pleased to guarantee a customized service in the usual Penny quality!"

Kai Pataky, Geschäftsführer von Penny

Penny managing director Kai Pataky and district manager Marcus Franz (right) in the newly opened Penny in Favoritenstraße.

(Bild: Penny/Robert Harson)

From now on, Frischeheld:innen will provide fresh fruit and vegetables throughout the day. Penny is also the only discount store to have butchers on hand to advise customers and fulfill "custom orders" for meat. The fresh pork, chicken and beef from the "Ich bin Österreich" private label comes 100% from Austria and is also slaughtered here. To counteract food waste, all cuts of meat are processed from "Nose to Tail".

Penny is the only discount retailer to offer the personal service of trained butchers in its stores.

(Bild: Penny/Robert Harson)

Local product variety by Penny
Penny relies on high-quality products from its own regional brand "Ich bin Österreich" with over 200 items from reliable local production and in the organic segment with its own brand "ECHT BIO!". Penny bakes the bread from predominantly Austrian bakers fresh in the store. With "Food For Future", the brand discounter also has its own vegan brand. The motto is variety instead of sacrifice: vegan meat sausage, oat milk and vegan cheese underline the variety of products.

Fresh food heroes provide fresh fruit and vegetables at Penny throughout the day.

(Bild: Penny/Robert Harson)

The entire PENNY store network is supplied with 100 percent green electricity and the store has switched to LED lighting. The new refrigeration technology will enable the store to be heated entirely using waste heat from the refrigeration units. The brand discounter is also committed to reducing plastic: 127 tons of fruit and vegetables have already been saved since 2018. Together with Waldquelle Mineralwasser, PENNY has also launched the Stöpselwald initiative and has already planted over 1,700 trees in Austria with collected beverage caps.

About Penny

Penny, the brand discounter of REWE International AG, celebrated its 20th anniversary in Austria in 2023. With over 300 stores, more than 2,900 employees and a product range of around 2,000 items, PENNY stands for fresh and brand quality at low prices.

PENNY offers unique advice from butchers at well over 200 locations. The motto for fruit and vegetables is "fresh until the till closes", while bread and pastries are delivered fresh from the store oven several times a day. The range is supplemented by weekly changing products and promotions in the non-food and food areas. PENNY customers have access to the largest domestic customer club, the jö Bonus Club.