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Lesachtal meat is sent by post

Markus Salcher's range includes Lesachtal bacon as well as leg ham, which is famous throughout Carinthia.

(Bild: Dengel Waltraud)

The Lesachtal meat chopper Markus Salcher has made a name for himself throughout Carinthia with an unusual idea. The entrepreneur sends his goods by post and makes a tidy turnover as a result.

If a butcher from St. Lorenzen in the Lesachtal valley is also a household name in Klagenfurt, there must be something behind it. For example, the long-established Jäger delicatessen explicitly offers "Lesachtal natural leg ham from Markus Salcher". Salcher has also long been a brand name for his venison salami and veal sausage. And the bacon range extends from pancetta to osso collo.

Business with the post office is excellent
The butcher's shop, which Salcher runs with his unrelated namesake Leo Salcher, has been around for decades. Without a sophisticated marketing concept, however, the business would have no chance of survival. Fresh meat and finished products are delivered by post, among other things. Salcher: "We make around 50 percent of our turnover from mail order." He even delivers dog food as far as Schleswig-Holstein.

Salcher butcher's shop

St. Lorenzen 42, Mon - Sat 7.30 am to 4 pm. Products also available at Delikatessen Jäger, Klagenfurt; Edelgreißlerei Ertl, Hermagor; Kloster Wernberg and Spar Himmelberg. To order: [e-mail]

"Offering artisan products at affordable prices" is Salcher's goal, who also runs an organic farm. Having his own slaughterhouse is important to him: "I want to know what happens to my animals." He also markets cows and pigs from other farmers in the valley, both conventional and organic.