Tourism highlight
Right instinct: clip fits the European Championship round of 16
In 2024, Linz and Upper Austria will celebrate Anton Bruckner's 200th birthday. The series of events includes exhibitions, concerts, discovery tours and more. Linz Tourism is taking the Bruckner Year as an opportunity to launch campaigns for a more harmonious coexistence - with happiness boxes, compliment machines and video spots.
Anton Bruckner was considered a great master when it came to handling tones and harmonies, but many people found it difficult to deal with the manners of the loner, who was known as a "Grantscherm". He did not always strike the right note in the social life of his time. This is why Linz Tourism deliberately opted for the opposite approach in this year's Bruckner Year. Under the motto "The anTon makes the music", campaigns are being organized to promote a more harmonious coexistence.
"Happiness to go"
Since last week, for example, small yellow boxes have been adorning various locations in public spaces and at selected partners in the city center. You can take "happiness to go" with you here, little niceties and compliment cards to make yourself happy or give to someone else. And better interaction is also being promoted online. The creative agency Forafilm, known for its Linz commercials, has produced three video clips, one of which in particular is currently causing a stir.
Video with soccer fans from Austria and Turkey
It shows how quickly situations can escalate, but also what it can be like when the focus is on mutual understanding. The main characters: an Austrian and a Turkish soccer fan. Tourism manager Marie-Louise Schnurpfeil denies clairvoyant abilities: "We simply had a good nose."
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