Triumph of the right

Political profiler: the left does not take fears seriously

Tatjana Lackner, political profiler in an interview with krone.tv

(Bild: krone.tv )

Right-wing parties are increasingly gaining influence in Europe. But what is behind these successes? In a krone.tv interview with Jürgen Winterleitner, political profiler Tatjana Lackner analyzes the triumphs of the right and sharply criticizes the failures of left-wing politics.

According to Tatjana Lackner, the rise of AfD and co. in Europe is a direct consequence of the weaknesses and failures of the left-wing parties. "Some of the left-wing parties were incredibly bad and missed some very sensitive moments over many years," explains the communications expert. The migration crisis of 2015 in particular showed how left-wing parties failed to take the fears of the population seriously and thus created space for right-wing rhetoric. "Many people felt alone," says Lackner.

Parallels to the rhetoric of the 1930s and 40s
Lackner emphasizes that right-wing parties are masters at using social media to communicate directly with voters and reach them emotionally. "Of course, they are relatively good at this game," she says, emphasizing the importance of emotionalization in the rhetoric of right-wing parties. "Stoking fear is also there, of course," she adds, drawing parallels with the rhetoric of the 1930s and 40s.

Profiting from the mistakes of the left
For Lackner, it is clear that right-wing parties benefit from the mistakes of the left and skillfully exploit these weaknesses. "It's not just that they are so insanely good, but that the left was so insanely bad," she summarizes. In her opinion, the future of political communication will depend on whether left-wing parties learn how the rules of the game work and overcome their communication deficits.

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Watch the full interview in the video above.