Soccer as a turbo?

Shirts, beer, potato chips: Where EM made cash registers ring

Nachrichten
18.07.2024 13:00

Austria's performances in the preliminary rounds and its place in the last sixteen caused a wave of euphoria throughout the country during the European Football Championship. Shared TV evenings here, public viewing crowds there - but was the retail sector also able to get in on the excitement surrounding the round leather?

For a few days, everything revolved around where you would sit in front of the TV or whether you would rather watch the match at a public viewing or directly in the stadium: the performances of Austria's footballers at the European Championships in Germany caused a wave of euphoria.

Zitat Icon

A EURO like this is basically a social event. People like to watch in groups, with friends. Cuisine and drinks always play an important role.

Patrick Moser, Prokurist Starzinger-Gruppe

But could the retail sector also benefit from the frenzy surrounding the round leather? A Krone survey paints a mixed picture. While the food discounter Hofer, which operates from Sattledt, reported a significant increase in sales of beer, soft drinks, potato chips and snacks in recent weeks, Spar Upper Austria found "no particular spikes in certain product groups".

How did the European Championships go? We also asked Thorsten Schmitz (Intersport Austria/l.), Holger Schwarting (Sport 2000 Austria) and Patrick Moser (Starzinger Group/r.). (Bild: Krone KREATIV/Sport 2000/Wizany, Starzinger/Russkäfer, Intersport Austria)
How did the European Championships go? We also asked Thorsten Schmitz (Intersport Austria/l.), Holger Schwarting (Sport 2000 Austria) and Patrick Moser (Starzinger Group/r.).

It was a different story at the Starzinger Group from Frankenmarkt, where authorized signatory Patrick Moser was delighted: "In the first two weeks of July, we sold about as much at Schartner Bombe as we did in the whole of July last year."

Zitat Icon

Despite the enthusiasm, the European Championships only had a minor impact on our retailers' business.

Holger Schwarting, Vorstand Sport 2000 Österreich

"The European Championships were clearly a driver of footfall in retail," emphasizes Intersport Austria boss Thorsten Schmitz. As a partner of the ÖFB, the sporting goods retailer from Wels also operates the official fan store of the Austrian national team. Schmitz reports that there was a particular tussle over scarves and jerseys.

1700 ÖFB team jerseys in just one day
"On the day of the match against the Netherlands, we sold 1700 national team jerseys. We've never done that before." Schmitz reports an euphoria for the national team that was "contagious": "It triggered a real run on fan merchandise."

Holger Schwarting, CEO of Sport 2000 Austria, recognized an increased demand for the pink Nike shoes that Cristiano Ronaldo wore at the tournament in Germany. He speaks of a euphoria for soccer that was palpable throughout the European Championships and hopes that "the enthusiasm will continue in the long term".

This article has been automatically translated,
read the original article here.

Loading...
00:00 / 00:00
Abspielen
Schließen
Aufklappen
Loading...
Vorige 10 Sekunden
Zum Vorigen Wechseln
Abspielen
Zum Nächsten Wechseln
Nächste 10 Sekunden
00:00
00:00
1.0x Geschwindigkeit
Loading
Kommentare
Eingeloggt als 
Nicht der richtige User? Logout

Willkommen in unserer Community! Eingehende Beiträge werden geprüft und anschließend veröffentlicht. Bitte achten Sie auf Einhaltung unserer Netiquette und AGB. Für ausführliche Diskussionen steht Ihnen ebenso das krone.at-Forum zur Verfügung. Hier können Sie das Community-Team via unserer Melde- und Abhilfestelle kontaktieren.

User-Beiträge geben nicht notwendigerweise die Meinung des Betreibers/der Redaktion bzw. von Krone Multimedia (KMM) wieder. In diesem Sinne distanziert sich die Redaktion/der Betreiber von den Inhalten in diesem Diskussionsforum. KMM behält sich insbesondere vor, gegen geltendes Recht verstoßende, den guten Sitten oder der Netiquette widersprechende bzw. dem Ansehen von KMM zuwiderlaufende Beiträge zu löschen, diesbezüglichen Schadenersatz gegenüber dem betreffenden User geltend zu machen, die Nutzer-Daten zu Zwecken der Rechtsverfolgung zu verwenden und strafrechtlich relevante Beiträge zur Anzeige zu bringen (siehe auch AGB). Hier können Sie das Community-Team via unserer Melde- und Abhilfestelle kontaktieren.

Kostenlose Spiele
Vorteilswelt