Because of the 1972 assassination
Adidas wants to revise campaign with Bella Hadid
Following criticism from Israel, sporting goods manufacturer Adidas has announced that it will discontinue its advertising campaign with Bella Hadid for the revival of a running shoe originally designed for the 1972 Olympic Games in Munich.
The Israeli government had taken offense at the fact that model Bella Hadid had been chosen as the face of the campaign. Adidas did not say exactly what changes would be made.
Accusations against model
Hadid's father is Palestinian. Israel accuses her of having made anti-Israeli and anti-Semitic statements in the past.
Assassination attempt on Israeli Olympic participants
The 1972 Summer Olympics were overshadowed by an assassination attempt in which eleven Israeli athletes and officials lost their lives. The attack was carried out by Palestinian terrorists.
Adidas apologizes
"We are aware that links have been made to tragic historical events - even if completely unintentional - and we apologize for any upset or distress this has caused," Adidas said in a statement. "For this reason, we are revising the campaign. We believe in sport as a unifying force around the world and will continue our efforts to promote diversity and equality in everything we do."
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