It breaks all the rules

University professor explains: what’s behind the Swift hype

Her fame, her art, the enthusiasm she sparks with her music - German cultural scientist Jörn Glasenapp analyzes the phenomenon that is Taylor Swift.

(Bild: Krone KREATIV/picturedesk, privat,)

She is the biggest pop star of our time: Taylor Swift. Jörn Glasenapp, professor at the University of Bamberg and self-confessed "Swiftie", guides us through the Taylor universe in a new Reclam book. He explains the phenomenon for Krone+ - and why he is holding a university seminar on the US megastar.

"Krone": Taylor here, Taylor there, Taylor everywhere: are we currently experiencing the peak of her global popularity or is there more to come? 
Jörn Glasenapp: I believe that the peak has been reached. But it may also be a plateau. It is hardly conceivable that Taylor Swift will become even bigger, even better known, even more popular. But: I can imagine that she will be able to maintain the current high level for some time to come.