"Forever Mouse"

Logitech boss wants to offer mice on a subscription basis

At Logitech, they dream of a "Forever Mouse" for subscription.

(Bild: Logitech)

Hanneke Faber has been at the helm of Logitech for seven months, succeeding Bracken Darrell. The manager has obviously settled in well - and has some interesting ideas. One of them: an "infinite" computer mouse for a subscription fee.

"Today is my first day in the office in California. So far I've been in Switzerland, so you're kind of catching me on my first day at work," she said in an interview with the US technology portal "The Verge" on Monday. And she added that she feels like she spends a large part of her life on airplanes.

Business to be doubled
She certainly has ambitious plans for Logitech: "For 2031, when Logitech turns 50, we have set ourselves the goal of doubling the business and reducing our environmental footprint by 50 percent while maintaining really attractive margins," said Faber. She described hybrid work, games and artificial intelligence (AI) as the most important growth drivers for the technology company.

In order to achieve these goals, Faber has made significant organizational changes. She has streamlined the structure of the company, halved the number of direct reports and is focusing her efforts on three main business areas: Personal Workspace, Gaming and Enterprise Solutions.

The manager is also consolidating Logitech's brand strategy. She is focusing on the core brand, which currently accounts for 97 percent of sales. "We will build a fantastic, iconic Logitech brand and that is our focus," Faber explained.

Computer mouse on subscription
The CEO also introduced the concept of a "Forever Mouse" - a high-quality, software-enabled device that can be constantly updated and could open up new revenue streams through subscription models. This is in line with Logitech's increased focus on software and services, particularly in the B2B business, Faber said.

In terms of the growing importance of AI, the manager noted that Logitech is integrating AI features into its products, such as the AI Prompt Builder in its software. "We're starting to be an interface to the big language models," she said, positioning Logitech at the forefront of human-AI interaction.

Looking ahead, Faber is confident that Logitech will be able to adapt to evolving technological paradigms. "I believe the future for human-technology interfaces is very, very bright," she concluded, reaffirming Logitech's commitment to innovation in an increasingly AI-driven technology landscape.