H&M collaboration

Anamika Khanna takes us into the realm of colors

The new collection by H&M and Anamika Khanna is inspired by the colors and patterns of India.(Bild: H&M)

The new H&M collaboration with Anamika Khanna celebrates the Calcutta-based designer's signature eclecticism 

and her flair for fusing glamor and craftsmanship with contemporary cuts and luxurious loungewear. 

Anamika Khanna presents the fashion codes of India to an international audience and reinterprets traditional silhouettes with a fresh and contemporary charm. 

A contemporary interpretation of Indian fashion
"It has always seemed to me that the essence of Indian fashion gets lost when it is interpreted by the rest of the world. Our fashion, with its rich culture, artisanal heritage and intricate embroidery, is often seen as costume, unwearable or not modern enough. But times have changed. With this collection in collaboration with H&M, I have the opportunity to present Indian fashion in a global and contemporary way," says Anamika Khanna, delighted with the collaboration with the Swedish fashion giant.

Expressive patterns and opulent details characterize Anamika Khanna's looks.(Bild: H&M)

The Indian designer wants to make her country's modern fashion known worldwide.(Bild: H&M)

Flowing fabrics and vibrant colors make for exciting looks.(Bild: H&M)

The Indian designer's pieces will be available to buy in the H&M online store from September 5. The expressive collection presents flowing styles, vibrant colors and patterns as well as hand-embroidered embellishments. 

Jewelry as an eye-catcher
In addition to voluminous, draped skirts or airy caftans, silk pyjama ensembles are also tempting.

Eye-catching jewelry is one of Anamika Khanna's trademarks.(Bild: H&M)

The great pieces by Anamika Khanna will be available at H&M from September.(Bild: H&M)

Anamika Khanna is also known for her dazzling jewelry, which is why numerous elaborate pieces of jewelry made in India are sure to make fashionistas' hearts beat faster.

For men, there are traditional pieces that have been refreshed with graphic prints.