New job
Festival star Grigorian secures advertising deal
The "Krone" knows what the star's childhood on the run has to do with it.
It's not just Hollywood stars who like to lend their faces as testimonials. Festival superstar Asmik Grigorian is now also becoming an advertising icon. And for GW Cosmetics. Asmik Grigorian is supported in the commercial for the cosmetics line by Lili Paul-Roncalli, who already has a proven track record in advertising.
GW Cosmetics boss Amra Deisenhammer was proud of the united female power: "The support, cohesion and role of women in professional life have always had a special meaning for me." She did not have a hard time persuading the festival star. The former refugee existence and the search for a sense of home unites both women.
The TV commercial was shown for the first time in an exclusive setting at a large charity gala at Schloss Leopoldskron on Wednesday evening. It was accompanied by a champagne reception and a private concert. A luxury that guests such as Lili Paul-Roncalli, former Festival Director Helga Rabl-Stadler and presenter Silvia Schneider were only too happy to indulge in. The supposed gluttony was also for a good cause: all proceeds, which amounted to a record-breaking 100,000 euros this year, were donated to the "Licht ins Dunkel" initiative!
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