National Council election

It’s getting colorful in the country – a wave of posters is rolling in

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23.08.2024 12:27

They are unpopular with many people, but they are simply part of the election campaign: Election posters. Most parties have already finished their first wave of posters and are rolling them out this day. It will be colorful in the coming weeks, that much is already clear. The "Krone" has all the subjects at a glance.

Are posters still any good these days? "They serve as an amplifier," says opinion researcher Peter Hajek. Nobody changes their opinion or voting decision because of a poster, but they reinforce the message, and that is the decisive factor in election posters. A crisp message is needed. "The FPÖ is usually very good at this - regardless of the content. It has clear, pointed messages."

Can posters be dispensed with? "If everyone does without them, yes. There are municipalities where the parties agree to do without election posters. After all, they cost a lot. But everyone has to participate."

The "heart" of the SPÖ campaign is the slogan "With heart and brain". (Bild: SPÖ)
The "heart" of the SPÖ campaign is the slogan "With heart and brain".
According to Hajek, "For a better Austria" is no-no and therefore not a good slogan (Bild: SPÖ)
According to Hajek, "For a better Austria" is no-no and therefore not a good slogan
As usual, the SPÖ is focusing on social issues (Bild: SPÖ)
As usual, the SPÖ is focusing on social issues

Most parties naturally put the top candidate at the center of their campaign. Thematically, they cover their classics. The SPÖ is focusing heavily on social issues. However, according to Hajek, poster slogans such as "for a better Austria" are no-no and therefore not particularly successful.

The FPÖ is relying on provocative slogans as usual. (Bild: FPÖ/Ruttinger)
The FPÖ is relying on provocative slogans as usual.
General Secretary Michael Schnedlitz promises "5 good years" (Bild: FPÖ/Ruttinger)
General Secretary Michael Schnedlitz promises "5 good years"

In its campaign, the FPÖ presents party leader Herbert Kickl as the chancellor and promotes "five good years". The time has now come for the Austrians to set a new course, said FPÖ Secretary General Michael Schnedlitz at the presentation of the first wave of posters.

The ÖVP sees itself as a centrist party. (Bild: ÖVP)
The ÖVP sees itself as a centrist party.

The ÖVP has only published one poster. In it, it defines itself as a party of the center. Everything is at stake for the People's Party. It will do everything in its power to hold on to the chancellor's seat. The polls have been showing the FPÖ in first place for months, but the European election, in which the ÖVP came very close to the FPÖ, gives the People's Party hope.

The Greens' posters are based on earlier campaigns. (Bild: Grüne)
The Greens' posters are based on earlier campaigns.
Climate and environmental protection is the ace of the Greens (Bild: Grüne)
Climate and environmental protection is the ace of the Greens
The Greens want to be perceived as future-oriented and optimistic (Bild: Grüne)
The Greens want to be perceived as future-oriented and optimistic

Under the campaign slogan "Vote as if there were a tomorrow", the Greens are focusing on soil protection, green electricity and basic child protection in their program for the National Council elections. It is a "plan for the future of Austria" for the coming years, explained Green Party lead candidate and Vice-Chancellor Werner Kogler at the presentation. The electoral goal is to play a role in the next government negotiations, Kogler emphasized.

The Neos are also focusing on core competencies such as the will to reform. (Bild: Neos)
The Neos are also focusing on core competencies such as the will to reform.
The Liberals' second main topic is relief (Bild: Neos)
The Liberals' second main topic is relief
Party leader Meinl-Reisinger is at the center of the issues (Bild: Neos)
Party leader Meinl-Reisinger is at the center of the issues

The Neos were the first to officially open the election campaign. Optimism was the motto of the election party in the Viennese beach bar Herrmann. The clear goal of the Pinks is government participation. Party leader Beate Meinl-Reisinger expressed her conviction that she could achieve this and thus change Austria. "It's a job that perhaps only a woman can do."

"Please don't flutter it" - Marco Pogo asks to leave the stands standing. (Bild: REUTERS/Lisa Leutner)
"Please don't flutter it" - Marco Pogo asks to leave the stands standing.
The beer party doesn't want to "plaster" the whole country with posters (Bild: REUTERS/LISA LEUTNER)
The beer party doesn't want to "plaster" the whole country with posters
Small parties like the KPÖ have little money for posters (Bild: KPÖ)
Small parties like the KPÖ have little money for posters

"We're really getting going now" - with these words, party leader Dominik Wlazny presented the beer party's first wave of posters in Vienna on Friday. The wave is comparatively small and is sweeping across Austria: A total of nine triangular stands will be erected throughout the country. Each federal state will have its own.

This article has been automatically translated,
read the original article here.

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