Smart and smart
Kaia Gerber comes out as a bookworm in a commercial
Kaia Gerber has paid tribute to her love of reading in the new DKNY campaign.
The 22-year-old model, who is the daughter of supermodel Cindy Crawford, has returned for a second season as the face of the brand to front the label's Fall 2024 ads.
Kaia Gerber's hobby in focus
The company's design directors celebrated Kaia's favorite hobby by photographing her sitting on the floor of a library with a book.
Jeff Goldfarb, Executive Vice President, said: "We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign connects to the brand's core values and resonates with our customers while increasing the brand's global visibility."
"Enthusiastic reader"
Trey Laird, who was responsible for creative direction on the shoot, added: "Kaia is an avid reader and book lover in her personal life with a vibrant, growing online community through her book club. The concept of the campaign was an inspiring opportunity to combine DKNY's love of all things New York with Kaia's love of literature in a pure, authentic way."
The campaign tells stories from New York City and features quotes from classics such as "The Great Gatsby" by F. Scott Fitzgerald and "A Strong Exit" by Jay McInerney.
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