In Waizenkirchen

30 million euros for new croissant bakery

Expanding by 30 million euros: Elisabeth and Robert Guschlbauer with their children Christina and Michael.

(Bild: Krone KREATIV/stock.adobe.com, Guschlbauer Backwaren)

In 2020, coronavirus put a spoke in the wheel of a planned expansion at Guschlbauer Backwaren. But now the excavators are really rolling in. The family business in Waizenkirchen is expanding production - and building its own croissant baking line. Cost: more than 30 million euros.

At the end of February 2020, Guschlbauer Backwaren announced that it was expanding production by 18 million euros. A few weeks later, coronavirus turned many things upside down and people discovered baking at home for themselves. As a result, the family business from Waizenkirchen put its expansion plans on hold.

Guschlbauer specializes in dough pieces and pre-baked products.

(Bild: Guschlbauer Backwaren )

Four and a half years later, however, Robert and Elisabeth Guschlbauer are now getting the excavators rolling. Work on a sixth production line, which will focus on croissants, will start in September.

Fifth generation already in operation
"We're still missing the pastries," reveals Michael Guschlbauer (31), who, like his sister Christina (27), is already working in the business. Michael Guschlbauer is responsible for production, Christina for controlling and marketing. It is not yet clear when the fifth generation will take over. Their parents are still running the business.

Guschlbauer specializes in dough pieces and pre-baked products, which are baked and sold in retail outlets and burger chains. With 28 million pieces, the company is Austria's largest producer of Kornspitz, and around 18 million Hamburger-Franzbrötchen Danish pastries are also baked in Waizenkirchen every year.

Up to 40,000 croissants per hour
More than 30 million euros are now being invested in order to produce up to 40,000 croissants per hour from fall 2025.