Replaces Theron

Rihanna becomes the golden J’adore goddess of Dior

Rihanna replaces Charlize Theron as the face of Dior J'adore.(Bild: Viennareport)

For 20 years, Charlize Theron was the face of Dior J'adore. Now the actress has a worthy successor. Because none other than Rihanna is the new star of the iconic fragrance.

Rihanna can be seen in the new campaign in a golden dress created by designer Maria Grazia Chiuri for Dior. It was shot in the famous Hall of Mirrors at Versailles Palace in France, with Steven Klein behind the camera.

Confident and feminine
In the advertising clip, the singer is portrayed as a strong, self-confident and at the same time very feminine woman, reflecting exactly what the iconic fragrance from Dior stands for.

The fact that she of all people was chosen as the new "goddess" for J'adore is a special honor for Rihanna. She has "always loved" the perfume, she enthused.

Always a bottle at home
There was always a bottle at home, as her mother, who worked in a perfumery, always brought the almost empty testers with her, she revealed in an interview with "InStyle".

But what makes the perfume so special? "J'adore is a unique fragrance. It's fresh and sexy at the same time. It's neither too spicy, nor too delicate, nor too soft," says Rihanna. "J'adore has an aura. It is an expression of a true 'essence'."