US election campaign analysis

Lackner: “Trump seems to have fallen out of time”

(Bild: krone.tv )

Communication and behavioral profiler Tatjana Lackner analyzes the extremely emotional TV duel between Kamala Harris and Donald Trump in the US election campaign in an interview with krone.tv: "Each of the two camps is selling the duel as their victory. But it will ultimately be a very close race, including between the two vice-presidential candidates, who will also be contesting a TV duel."

The communications expert had a clear message about gestures and facial expressions: "Trump was almost only in a pince-nez, I hardly ever saw his full eyes. And he was grumpy. Harris, on the other hand, was often a mother with a raised index finger. The woman factor will also generally play a big role in the election. Also embodied by Taylor Swift, who wants to support Harris." Kamala Harris acts like a successful prosecutor in a Netflix series and generally paints a rather positive picture. The final stage of the election campaign is now about winning over first-time voters, swing voters and non-voters. The TV duel will also serve this purpose. Lackner: "Harris' most important statement was in the direction of Trump, where she said: 'The American people have fired you!"

Trump socialized with Marlon Brando
Trump in turn referred to Harris' migration failures: "He emphasized that she did not handle it well." However, Trump's often harsh behaviour also shows how he has developed over the years: "Trump was socialized with Marlon Brando in his youth. Back then, the motto was always: tough men and no pain." Trump is now already resistant to advice and still believes he will rock this election. Lachner's conclusion: "At 78, he already looks like he's fallen out of time."

Watch the whole interview in the video above!