List of new locations

Low-cost retailer Woolworth attacks Action and Co.

Woolworth Austria boss Ivana Jezidzic is focusing on fashion, household items such as vacuum cleaners and pans, and much more. The chain launched with the claim that a good half of its products cost less than three euros.

(Bild: Vergil Siegl)

The German discount department store chain Woolworth is expanding and planning a frontal attack on low-cost retailers such as Action and Primark. Only launched at the end of 2023, the chain, which offers everything from jeans and vacuum cleaners to coffee mugs, already has ten stores in Germany. The Krone has a list of the next eight locations that will open by the end of October.

The Woolworth stores are like a mixture of the promotional products chain Action and the textile discounter Primark. The company offers around 10,000 items on an average sales area of 800 to 900 square meters: A long drink glass, for example, is available for 3.50 euros, two pieces of superglue for 1.75 euros. Jeans cost from twelve euros, winter jackets 35 euros and T-shirts in a double pack seven euros. New stores are now being opened throughout Austria, with the next ones in Braunau (Upper Austria) and Bärnbach (Styria), as well as in Lower Austria, Burgenland and Vienna.