Rolex, Breitling & Co.

Luxury watch as an investment: is now the right time?

Luxury watches are in demand, but as investment products they also harbor risks. We explain when an investment is worthwhile.

(Bild: EMMANUEL DUNAND/AFP/picturedesk.com, stock.adobe.com, Krone KREATIV)

Benjamin Franklin knew it, resourceful investors hope for it: time is money! Luxury watches can certainly yield handsome returns. We explain how and when an investment in ticking luxury timepieces can pay off.

Barack Obama and Victoria Beckham swear by them, as do Roger Federer, Jennifer Aniston and many other stars. After all, the brand stands for genuine wrist quality, precision and excellence. The company employs 14,000 people, 2000 in 100 different professions in the factory production in Biel alone. According to the latest estimate by Morgan Stanley and LuxeConsult, the company's revenue in 2023 amounted to 10.1 billion Swiss francs, or just under 10.7 billion euros. A quarter of global luxury watch sales bear the "golden crown".