New jeans commercial

Incredibly sexy: Beyoncé takes off her Levi’s!

For the campaign images, Beyoncé is of course still wearing her Levi's, but in the commercial she drops the covers.

(Bild: Levi‘s)

What's even hotter than Beyoncé in Levi's jeans? Beyoncé taking off her Levi's! As seen in the jeans manufacturer's new, incredibly sexy campaign featuring the singer.

With her album "Cowboy Carter", Beyoncé has played a key role in making cowboy looks a real hype again this year. And of course, it's not just cowboy boots and a cowboy hat that make the style, but also a perfectly fitting pair of jeans.

Beyoncé takes off her Levi's!
Which is probably why Beyoncé's latest hit is called "Levii's Jeans" - and why the singer was in front of the camera again this fall for the eponymous jeans manufacturer.

For the campaign pictures, Beyoncé is of course still wearing her Levi's, but in the commercial she drops the covers.

(Bild: Levi‘s)

And the new "Reiimagine" campaign from Levi's is something to be proud of! Because in the commercial, Beyoncé marches into a laundromat wearing a cowboy hat, white crop top and Levi's to get rid of her jeans in front of the machine to wash them.

Does this look familiar to you? No wonder, because the clip, which was shot by Melina Matsoukas, was inspired by the "Laundrette" commercial from 1985.

Beyonce made the cowboy look trendy again. Of course, this also includes a perfectly fitting pair of Levi's.

(Bild: Levi‘s)

"Celebrating the female perspective"
"My song 'Levii's Jeans' celebrates what I think is the ultimate Americana uniform - something we all wear with pride," explained Beyoncé. "I'm honored to collaborate with Levi's to create a quintessentially American iconography."

The singer not only dedicated a song to the iconic jeans, she is also delighted to be part of the new campaign.

(Bild: Levi‘s)

She continues: "Denim on Denim has often been seen through a male lens, so this new campaign celebrating the iconic female perspective is important to me. I look forward to exploring innovative ways to align our visions to empower women and honor their strength."