New "Krone" series

Dying inns: Tyrolean inn culture in focus

The "Sonne" inn in Nassereith at the beginning of the 20th century. In the 1970s, there were twelve inns at the foot of the Fernpass in the "best of times".

(Bild: Archiv Tiefenbrunner)

The new format will bring traditional inns before the curtain and try to get to the bottom of the "dying inn" and thus a part of Tyrolean culture. 

It has long been said: "If the inn dies, the place dies." But is the statement still true? This question will be a recurring theme in the new "Krone" series. The classic inn is an inseparable part of Tyrolean folk culture. It was and is not only a place of consumption, but also of social (village) life and encounters.

Inns are important meeting places for the population, but social change has had a major impact. Simply being an inn is no longer enough.

Alexander Plaikner vom Institut für Strategisches Management, Marketing und Tourismus der Uni Innsbruck

For some time now, however, the trend has been towards "threatened with closure". Why do some so-called traditional inns make the metamorphosis into the modern age and others do not? Why are there problems with succession and how are villages without inns faring? The new series will address these questions and more.