Yuzu, "Palworld" & Co.

How Nintendo’s advocates take out the competition

(Bild: steampowered.com)

Cute, colorful, fun: the video game worlds of the Japanese Nintendo Group are considered a particularly friendly place and have captivated generations of gamers for decades. To keep it that way, however, Nintendo does not rely solely on the quality of its games. Within the "Super Mario" and "Pokémon" group, there is a department that could not be more serious - and is feared worldwide.

Anyone who goes into business with Nintendo should have deep pockets: This has been the experience in recent years of private individuals, companies or even online communities whose businesses or software products have been perceived as a threat by Nintendo. Nintendo's legal department has made headlines with one lawsuit after another - against other game developers who allegedly copy Nintendo ideas, open-source emulators, game modders and pretty much any company that even remotely tries to drive business with a red cap with an "M" on it. Krone+ takes a look inside Nintendo's legal department and analyzes why the Japanese company relies so consistently on its advocates.