Small but powerful!

Schumacher now relies on mini cars

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03.11.2024 12:00

The toy manufacturer Carrera organized a car race in Puch near Hallein. Around half a million fans watched the stars virtually. Schumacher Junior gave tips from the spectator's bench.

"I've lived in Salzburg for 20 years, but I didn't know there was a Carrera World here until today," said David Schumacher (23), racing driver and son of Ralf Schumacher, who was fascinated. Together with girlfriend Vivien Keszthelyi, he saw the inside of the entertainment park in Puch for the first time on Saturday evening as an invited guest.

Knossi (left) took the warm-up laps extremely seriously and fine-tuned the right strategy. Team colleague and neo-papa Sascha Huber relied more on spontaneity. (Bild: Tschepp Markus)
Knossi (left) took the warm-up laps extremely seriously and fine-tuned the right strategy. Team colleague and neo-papa Sascha Huber relied more on spontaneity.

The toy manufacturer had come up with a special promotional campaign - the "Carrera Racing Night" - to prevent several young people from suffering the same fate as the DTM driver. The long-established toy manufacturer was thinking ahead: Only influencers competed against each other in the races. Almost half a million fans watched the internet personalities live online during the event, which lasted several hours.

Carrera boss Stefan Krings with actress Lisa Küppers. (Bild: Tschepp Markus)
Carrera boss Stefan Krings with actress Lisa Küppers.

Even uber-influencer Knossi's nerves fluttered briefly at this thought. The German therefore took the warm-up laps extremely seriously: "Artificial intelligence is used on the new racetrack system. You can digitally tune the car, change the tires... Then the car will also be faster on the track."

While Knossi was working intensively on the race strategy, his team colleague Sascha Huber had other things on his mind. The Salzburg influencer became a dad just a month ago! "I didn't have time for anything - except for changing diapers and cooking. It just has to work out that way," he took it in his stride.

This article has been automatically translated,
read the original article here.

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