Butcher's shop in Vienna

Laughter on the lips, extinction on the mind

Herbert Klaghofer stands happily in his store in Rankgasse.

(Bild: Peter Wiesmeyer)

Bakeries, grocery stores and butchers - the small stores of yesteryear are threatened with extinction. Despite the gloomy outlook, Herbert Klaghofer is not letting it spoil his mood. The master butcher spoke to Krone+ about the "dead" industry, his recipe for success and meat giants.

"You have to try this", "how does it taste?", "is it good anyway?" - Herbert Klaghofer takes over the small store on Rankgasse in Vienna's 16th district with his caring but authoritative manner. He embodies the tradition-conscious master butcher with a vision that has been threatened with extinction in recent years. Why? "There are many reasons for this."