Win treats

Penny is giving up fireworks for the good of the animals!

Penny Managing Director Kai Pataky and Louis are looking forward to a relaxed New Year's Eve without any fireworks.

(Bild: Robert Harson)

A sign of consideration: For the third time in a row, brand discounter Penny and Tierschutz Austria have joined forces for the upcoming New Year to set an example for more animal and environmental protection and to advocate the responsible use of fireworks. Our competition ensures an even more relaxed New Year's Eve with cats and dogs: We are giving away animal packages filled to the brim with treats from Penny Austria's own brands.

For years now, there have been increasing calls for a reduction in private fireworks displays and for retailers to remove pyrotechnics from their product ranges. Fireworks are not only an enormous noise nuisance for people and animals, but also lead to high levels of fine dust pollution. Animals also suffer silently: the deafening noise and bright lights cause them fear and great stress.

Since 2021, Penny - as the first food retailer in Austria - has refrained from selling fireworks, thus setting an example for environmental protection and animal welfare. "This decision is a conscious measure to make a positive contribution to preserving our environment and biodiversity in Austria," explains Penny Managing Director Kai Pataky.

For animals, the turn of the year is associated with stress and fear - that doesn't have to be the case.

(Bild: stock.adobe.com, Krone KREATIV)

For a New Year's Eve without fear
The animal welfare association with the largest animal shelter in Austria has also been campaigning for a New Year's Eve without fear for years. "The turn of the year is a special event, and many people cannot imagine life without the custom of fireworks. We understand the desire and importance for people, but we urge them not to forget the animals and to use fireworks in moderation. Not only pets and our animal shelter residents suffer from the fireworks every year, but wild animals also try to flee in panic from the far too loud firecrackers and fireworks. Many of them run disoriented into the streets or bump into fences, lampposts and house walls," says MMag. Dr. Madeleine Petrovic, President of the Vienna Animal Welfare Association (Tierschutz Austria).

Mountains of garbage at New Year 
The environmental impact can also no longer be overlooked: Fireworks generate up to 1000 tons of additional waste every year consisting of burnt paper scraps, plastics and metallic components of the fireworks - much of it on New Year's Eve. While the waste in cities is removed with great effort by the waste collection service, many firework remnants remain in nature and become a permanent source of environmental pollution, endangering flora and fauna.

"The decision to avoid fireworks and thus reduce mountains of waste is a decisive step towards a sustainable approach to our environment and shows how we can protect our planet and its inhabitants by making conscious decisions."

Penny Geschäftsführer Kai Pataky

Bild: Robert Harson

Another bonus: Reduced workload for employees
Not selling fireworks also reduces the workload for around 3,000 Penny employees throughout Austria. This additional effort for logistics as well as safe storage and handling was also ended with the sales stop. This underlines PENNY's role as a leading discounter that is actively committed to a sustainable and more animal-friendly future in Austria.

More information can be found at www.penny.at

Win 10x 1 package of Penny's own brands Ricki & Rocky worth 50 euros each.

(Bild: Penny; stock.adobe.com, Krone KREATIV)

Take part & win vouchers
You can now also win the best for dogs and cats from Penny: We are giving away 10 x 1 package of Penny's own brands Ricki & Rocky worth 50 euros each. With this you can provide your furry four-legged friend with the delicacies from Penny for a relaxed turn of the year. The closing date for entries is December 20, 2023, 9 a.m.

The competition is over, thank you for the numerous entries!