After nine months

Pierer likely to sell majority stake in luxury brand

Stefan Pierer and KTM AG acquired a majority stake in MV Agusta in March. The deal had actually been planned for 2026.

(Bild: Bike on Tour, Markus Wenzel, Krone KREATIV)

In March, Pierer Mobility AG announced that it would be acquiring a majority stake in MV Agusta ahead of schedule - now the marriage of the motorcycle brands appears to be on the brink of collapse. In the course of the insolvency proceedings and the fierce battle for the future of the Mattighofen-based company, it is likely that the shares in the Italian company will be disposed of.

The relationship between KTM AG and MV Agusta was initially characterized by gentle restraint, but quickly turned into an intensive connection.

In September 2022, the Mattighofen-based company took over the distribution of MV Agusta for the USA, Canada and Mexico, and two months later KTM AG acquired a 25.1% stake in the luxury brand. In October 2023, Pierer Mobility AG announced that it intended to acquire a majority stake in the Italian company in spring 2026, but this happened in March 2024. Hubert Trunkenpolz, a former member of the Pierer Mobility Executive Board, became the head of MV Agusta because "things should be cleaned up there", as Stefan Pierer put it.

Hubert Trunkenpolz took over the management of MV Agusta for Pierer Mobility AG.

(Bild: MV Agusta)

Nine months later, the love affair seems to have cooled. Although the motorcycle manufacturer from Upper Austria still holds the 50.1%, it now apparently wants to get rid of it in order to make the restructuring of KTM a reality.

Open letter from MV Agusta to customers 
MV Agusta itself wrote an open letter to its customers and fans a few days ago. The message: They are currently working on an organizational structure that will ensure that MV Agusta can continue to grow. All motorcycles will be produced in Varese/Italy. The spare parts for the machines are located in logistics centers in Austria, North America and Japan.