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Luxury goods that fans (still) put up with
Formula 1 and money - the perfect playground. In 1972, Niki Lauda took out a loan of two million schillings (approx. 145,000 euros) to get a cockpit at March-Ford. Niki was playing a lot of poker at the time and was up to his ears in debt. His risky investments paid off. In 1982, McLaren paid the comeback star an annual salary of 2.6 million euros (today's equivalent). This meant that Lauda earned ten times as much as a soccer star in Italy or Spain ...
Eleven years later, Ayrton Senna's salary reached a new dimension: one million US dollars per Grand Prix! If the money wasn't in his account by the Wednesday before the race in Brazil, Senna didn't get on the plane. Michael Schumacher is the record earner in the premier class with 1.3 billion euros, Lewis Hamilton could earn up to 100 million euros per season at Ferrari in 2025 - more than anyone ever before!
Formula 1, soccer, tennis, golf or US sport. Fees are climbing to unimaginable heights, so fans have to dig deeper into their pockets. Hardly any free live TV, caps for 70, shirts for 150 and normal tickets for up to 200 euros. Trips to Formula 1 or the Champions League put a strain on the budget. An expensive luxury that fans are willing to put up with. For now! Because the complete sensory overload could also backfire ...
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