"Krone" pays a visit

Not old-fashioned at all: embroidery can be so cool

Alessandro Dimas (center) with his employees in the embroidery shop - the entrepreneur employs six people in total

(Bild: Antal Imre/Imre Antal)

When you think of embroidery, you think of grandmothers embroidering decorative cushions. Yet this handicraft offers countless modern possibilities, as the Dimas company shows.

At the Dimas embroidery shop at Pillersdorfgasse 8 in Leopoldstadt, the ten machines are running at full speed. Needles and thread make their way at high speed into towels, bathrobes, sweaters and even yoga mats. "Christmas is the busiest time of the year. We process 40 orders a day," explains boss Alessandro Dimas. One order can mean one item or 300.

Also for small customers
Customers include pretty much every well-known company in the country, but also individuals. "We are the only embroidery shop that works from one piece," says the entrepreneur. A personalized apron for grandma or a custom cap for your brother - anything is possible. The costs vary depending on the size and quantity, starting at around 50 euros including textiles.

The font and size are selected on the computer, the so-called print template. It is then clamped onto the piece and the machine does the rest.

(Bild: Antal Imre/Imre Antal)

There are no limits to creativity
Thousands of fonts and hundreds of colors are available, there are no limits to the imagination. "Even luxury hotels order from us. Some guests are no longer impressed by a bottle of champagne," says Dimas. For example, dog baskets with the name of a superstar's four-legged friend have already been ordered. Monograms on cushions and towels are standard for certain guests. How long the embroidery process takes depends on the size - two minutes is the minimum.