2.2 percent more guests

Styrian tourism posts record year

Reliable guest magnet: the Schladming-Dachstein region

(Bild: Johann Absenger)

What had already become apparent is now official: 2024 was a record year for Styrian tourism. New record figures were recorded for both guests and overnight stays.

In a current projection, the state statistics show that Styria had 4.5 million guests in the 2024 calendar year. This is an increase of 2.2 percent compared to the previous year. In terms of overnight stays, the next million is within sight: the statistics for the past twelve months show exactly 13,961,900 booked overnight stays - an increase of 1.7 percent.

Strong increase also in the current winter season
And the next record is already on the horizon: In the current winter season, local businesses have recorded 5.0 percent more guests in November and December and 6.0 percent more overnight stays.

Next boost during the semester break
Tourism Managing Director Michael Feiertag is delighted with "two record seasons" - summer and winter - and emphasizes that the company is in a strong position both at home and abroad: "The high level on the Austrian market has been maintained, while the international markets have grown nicely with five percent in arrivals and 3.4 percent in overnight stays." With the "impressive lead" of the first third of winter compared to the same period last year, he is optimistic about the most important winter month for tourism, February, with the semester break.