New from old posters

This is how fashionable “political sustainability” can be

She is the master behind the sewing machine in Zwentendorf: Christine Hengl.

(Bild: Stadtgemeinde Zwentendorf)

A master seamstress gives election posters a second life after the ballot - in a sewing workshop in Zwentendorf: Christine Hengl has a good eye for putting together cut-outs to create a complete work of art, a robust handbag. 

Election posters and large banners at party events: depending on the number of campaigners, the flood of advertising during the election campaign can almost give you tunnel vision. Two weeks after the votes are counted at the latest, it is up to the parties: Dispose of old posters - or you know Christine Hengl from Zwentendorf.

Thank you for donating materials: An XL necklace was made for SPÖ mayor Marion Török, while predecessor Hermann Kühtreiber received a bag with his likeness from sewing artist Hengl.

(Bild: Gerhard Bauer)

Old posters and fashionable items in a new look
As a member of the local sewing workshop, the trained master tailor specializes in making bags from old banners and posters. As colorful and varied as the motifs are: Hengl has the right eye to cut out and reuse the parts that create a visually appealing mixture. "Bring the material, we'll make something new out of it," is the motto of the sewing workshop. "Donations of materials are always welcome here," says the volunteer.

Another solution for sustainable poster advertising is much simpler: posters made of tear-resistant vinyl are popular as tarpaulins for garden furniture or for drying wood.