"Not true!"

Is skiing becoming less popular? Association counters survey

A survey according to which skiing is becoming increasingly unpopular is causing head shaking in Tirol.

(Bild: Birbaumer Christof)

According to a published survey, fewer and fewer people in Austria are skiing or snowboarding. This annoys the Tyrolean tourism association "Vitalpin". The association in turn refers to a survey that says the opposite.

A survey carried out across Austria on behalf of Ketchum Publico GmbH for Mastercard has left the Tyrolean tourism association Vitalpin shaking its head. According to the survey, fewer and fewer people are currently skiing.

"Not true", says Vitalpin. The association refers to a survey carried out by Manova GmbH for the Austrian Chamber of Commerce.

We have to rely on trustworthy sources. Such quick surveys cause great damage to our image.

Vitalpin-Geschäftsführer Manuel Lutz

Almost three million skiers between 6 and 80
According to the survey, 39 percent of 14 to 70-year-olds go skiing. Among 14 to 35-year-olds, the figure is around 50 percent. Other statistics count 2.96 million skiers between the ages of six and 80 in Austria. A survey carried out by Vitalpin also shows that the Tirol Regio Card was sold 25 percent more in the current season than in the previous season.

This year, 63,000 leisure tickets have been sold. Vitalpin Managing Director Manuel Lutz emphasizes that "we have to rely on trustworthy sources. Such quick surveys cause great damage to our image".