New challenges
The wine industry is going through turbulent times
An industry in transition: a new law aims to improve the framework conditions.
Top-quality wine, Burgenland's flagship, is an economic factor that is gaining in importance. As an important factor in the economy and in tourism, the industry is facing new challenges. "Lifestyle habits are changing. The young target group in particular needs to be catered for more," say industry experts. "Turbulent times require clear answers.
Our winegrowers need better framework conditions. The demand for a new wine law that takes account of the changed circumstances is becoming louder," states winegrowing president Andreas Liegenfeld. The three-stage pyramid of origin needs to be discussed intensively. "On this point, we want to finalize our model with region, closer origin and vineyard this year. Dictating wine styles and classifications will not be tolerated," explains Liegenfeld.
Wine & culinary delights as a vacation reason
Apart from this, the symbiosis between wine and tourism is to be further strengthened. 23 percent of Burgenland guests cite culinary and wine enjoyment as the main reasons for their vacation. "Particularly in the spring and autumn months, the number of visitors has increased significantly thanks to the wide range of wine tourism offers," emphasize Wein-Burgenland Chairman Herbert Oschep and Christian Zechmeister from Wine Tourism. Liegenfeld: "The offer is specifically advertised at joint presentations. The best example is the current tasting in Linz with almost 100 winegrowers."
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