The problem of climate change

Too hot: Are beer’s hops and malt lost?

Especially in summer, the desire for beer seems to diminish. But that's not the only thing clouding the outlook.

(Bild: Dragan Radojevic – stock.adobe.com)

Higher prices, other alcoholic and non-alcoholic temptations and rising temperatures are causing problems for breweries in Austria. Above all, climate change and the poor outlook are weighing heavily on the minds of Austrian brewers. Krone+ took a look at the future of Austrian beer with both the brewers' association and a hop cooperative. 

A warm summer's day, a cold beer - what could be better? "Warm is good, hot less so," says Karl Schwarz, Chairman of the Association of Austrian Breweries, raising his index finger. Because beer consumption decreases at high temperatures. "We've noticed that people switch to other drinks above 25 degrees, mainly water or other non-alcoholic options." This assumption is not statistically proven. "It is based on years of experience," the association says when asked.